News Archive

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November 27, 2020

Content at Scale Event Takeaways

How are leading brands reshaping their marketing models to keep up with demand? With the ever-increasing demand for content coupled with a greater focus on cost efficiency, many brands are…
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November 19, 2020

Why now is the time to build TikTok into your social strategy

Lockdown boredom. The single biggest reason TikTok, the Chinese video-sharing social network, has rocketed to success. TikTok also released their tested and stable version in March 2020. The exact month…
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November 4, 2020

Has COVID-19 changed the landscape for multichannel retail, and if so what will the future bring?

It’s no surprise that the adoption of multichannel shopping behavior by consumers has risen during the pandemic. In both the US and Europe there was rapid adoption and growth in…
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October 20, 2020

10 Misconceptions about Offshoring and the Evolution of Smartshoring

The offshoring landscape has rapidly developed over the last 10 years; however some common misconceptions are still circulating. In this article we address some of the key misconceptions about offshoring…
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October 14, 2020

Amnet hires Melvin Deepak Jayaseelan to head up Global Creative Production Services (CPS)

Amnet today announced that Melvin Deepak, formerly Born Group’s Divisional Head of Content and Media Production, has been appointed Vice President for Global Creative Production Services (CPS).   Melvin brings…
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September 11, 2020

How can visuals really influence the purchasing decisions for online shoppers?

83% of digital purchase decisions are influenced by product images ( Being able to touch and feel a product is important to many consumers, but it is not an option…
Advertising ProductionArtworkcreative productionD2CDigital ProductionDigital StrategyDirect to consumerGeneralHome pagePackaging and PremediaRetail PackagingWeb development
August 12, 2020

Digital Out of Home (DOOH) advertising set for rapid growth.

The pandemic has enormously altered how consumers go about their everyday lives and many companies are naturally responding with a surge in investment around their digital communications. The downtime, shaped…
Advertising Productioncreative productionDigital ProductionDigital Strategy
August 7, 2020

Selecting a Reliable Production Company & Video Agency

Video production is as much a functional activity as it is creative and every agency will have a different approach when creating a video. It is important to evaluate several…