News Archive

Advertising ProductionContent at scalecreative productionGeneralHome page
November 27, 2020

Content at Scale Event Takeaways

How are leading brands reshaping their marketing models to keep up with demand? With the ever-increasing demand for content coupled with a greater focus on cost efficiency, many brands are…
Shelley Harrison
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creative productionDigital ProductionDigital StrategyGeneralHome page
November 19, 2020

Why now is the time to build TikTok into your social strategy

Lockdown boredom. The single biggest reason TikTok, the Chinese video-sharing social network, has rocketed to success. TikTok also released their tested and stable version in March 2020. The exact month…
Shelley Harrison
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Shopping mallApp developmentcovid19creative productione-commerceHome pageOffshoring
November 4, 2020

Has COVID-19 changed the landscape for multichannel retail, and if so what will the future bring?

It’s no surprise that the adoption of multichannel shopping behavior by consumers has risen during the pandemic. In both the US and Europe there was rapid adoption and growth in…
Saskia Johnson
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Home pageOffshoring
October 20, 2020

10 Misconceptions about Offshoring and the Evolution of Smartshoring

The offshoring landscape has rapidly developed over the last 10 years; however some common misconceptions are still circulating. In this article we address some of the key misconceptions about offshoring…
Saskia Johnson
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October 14, 2020

Amnet hires Melvin Deepak Jayaseelan to head up Global Creative Production Services (CPS)

Amnet today announced that Melvin Deepak, formerly Born Group’s Divisional Head of Content and Media Production, has been appointed Vice President for Global Creative Production Services (CPS).   Melvin brings…
Shelley Harrison
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Advertising ProductionArtworkcreative productionDigital ProductionFMCGHome pageImage editingImage ServicesPhoto retouchingRetouching
September 11, 2020

How can visuals really influence the purchasing decisions for online shoppers?

83% of digital purchase decisions are influenced by product images (eMarketer.com). Being able to touch and feel a product is important to many consumers, but it is not an option…
Shelley Harrison
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Advertising ProductionArtworkcreative productionD2CDigital ProductionDigital StrategyDirect to consumerGeneralHome pagePackaging and PremediaRetail PackagingWeb development
August 12, 2020

Digital Out of Home (DOOH) advertising set for rapid growth.

The pandemic has enormously altered how consumers go about their everyday lives and many companies are naturally responding with a surge in investment around their digital communications. The downtime, shaped…
Shelley Harrison
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Advertising Productioncreative productionDigital ProductionDigital Strategy
August 7, 2020

Selecting a Reliable Production Company & Video Agency

Video production is as much a functional activity as it is creative and every agency will have a different approach when creating a video. It is important to evaluate several…
Shelley Harrison
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Advertising ProductionArtworkcreative productionD2CDigital StrategyDirect to consumere-commerceFMCGGeneralHome pagePackaging and PremediaRetail Packaging
July 17, 2020

What is the future for the packaging industry?

The packaging industry is ever-changing as it responds to evolving environmental factors, social change and consumer habits. Coupled with new technologies and continuing pressures from regulatory and government bodies, trying…
Shelley Harrison
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Advertising ProductionApp developmentArtworkCMScreative productionD2CDigital ProductionDigital StrategyDirect to consumere-commerceFMCGGeneralHome pagePackaging and PremediaRetail Packaging
June 30, 2020

FMCGs boldly bypass retailers with “direct to consumer” investment.

The huge change in consumer shopping habits over the past 12 weeks, has unquestionably accelerated the Direct to Consumers (D2C) investment strategies for many of the world’s consumer brands. For…
Anil Noorani
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App developmentDigital ProductionDigital Strategye-commerceGeneralHome pageWeb development
June 10, 2020

Why mobile apps are important for the growth of your business.

We live in a digitally smart world, with many companies investing in their digital first strategies and looking for their business apps to generate engagement, commercial traction and loyalty with…
Shelley Harrison
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Tatton Investment, hand-coded web developmentCMSContent Management SystemDigital Strategye-commerceGeneralHome pageWeb development
May 20, 2020

Why The Right Content Management System Will Transform Your Business.

As of January 2020, there were over 4.5 billion global internet users (internetworldstats.com). As the primary resource for connecting the world, whether it be for research, education, retail, entertainment, social…
Shelley Harrison
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covid19
May 11, 2020

Addressing COVID-19 at Amnet: Update 8, Friday 8 May 2020

Greetings!  I hope you are well, staying healthy as is your family, loved ones, and your colleagues! We have been doing fine, as a team and as a company! The…
Shelley Harrison
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covid19
April 29, 2020

Addressing COVID-19 at Amnet: Update 7, Friday 24 April 2020

I hope you’ve had a good weekend and an even better week so far! This weekend for me was full of reading. I read new content, revisited books earlier read and…
Shelley Harrison
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Software Development, Migration & IntegrationDigital Strategye-commerceHome pageMagento
April 21, 2020

What impact will the COVID-19 pandemic have on the future purchasing behaviour of consumers?

While the e-commerce market has grown with momentum over the last couple of decades, resulting in sales of $3.53 trillion in 2019 (statista.com) the impact of COVID-19’s self-isolation has catapulted…
Shelley Harrison
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covid19
April 21, 2020

Addressing COVID-19 at Amnet: Update 6, Tuesday 14 April 2020

We have just received the communication from the Indian government that the lock-down is being extended until the 3rd of May 2020.  While this is beyond our circle of influence,…
Shelley Harrison
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covid19
April 9, 2020

Addressing COVID-19 at Amnet: Update 5, Thursday 9 April 2020

As we continue to adhere to the norms regarding social distancing, here is something that reminds us of its value. Hold the Line… says Prof. Jonathan Smith, lecturer in epidemiology…
Shelley Harrison
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covid19
April 8, 2020

Addressing COVID-19 at Amnet: Update 4, Monday 6 April 2020

Charlie Chaplin once told the audience a wonderful joke and had the audience in splits... Charlie repeated the same joke and only a few people laughed... He again repeated the…
Shelley Harrison
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covid19
March 31, 2020

Addressing COVID-19 at Amnet: Update 3, Monday 30 March, 2020

https://youtu.be/7p2toJD2UFQ Life seems to have come a full circle for many of us! Haven't you observed kids playing house-house? They act like a mom, dad, teacher, office, kitchen, bike rider,…
Shelley Harrison
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covid19
March 31, 2020

Addressing COVID-19 at Amnet: Update 2, Thursday 26 March, 2020

Given this unprecedented situation of social distancing and lockdowns, I’m sure all of us are trying to make the best of what we have! WFH and makeshift conditions are not…
Shelley Harrison
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covid19
March 31, 2020

Addressing COVID-19 at Amnet: Update 1, Tuesday 24 March, 2020

With the escalation of COVID-19 across the world, we recognize the importance of updating you on our practices for this challenging situation. We’ve been following the guidelines from the government and international public…
Shelley Harrison
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Video Post Production from AmnetAdvertising ProductionArtworkDigital ProductionGeneralHome pagePackaging and PremediaRetail Packaging
March 30, 2020

Video production will really help to tell your story & maximise audience engagement.

The rise of organisations adopting video production into their digital marketing strategy has rapidly increased, with advertising on-line video spend in the US and UK combined now over $100B (Zenith). With…
Shelley Harrison
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Smartshoring from AmnetAdvertising ProductionArtworkDigital ProductionGeneralHome pagePackaging and PremediaRetail Packaging
March 25, 2020

In today’s current climate and as the world goes through unprecedented change, partnerships are more important than ever

We Are Amnet has been built on a foundation of strong, mutually beneficial partnerships. As we prepare for the months ahead, we’d like all our partners to know that We…
Shelley Harrison
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GeneralHome pageMarketing Data Services
February 27, 2020

Digital Asset Management – what is it and how does it deliver value for your in-house team?

Many businesses are regularly faced with managing a mountain of content in order to make it more accessible and easier to re-use or re-purpose across channels. However, the lack of…
Shelley Harrison
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Advertising ProductionArtworkDigital ProductionHome pagePackaging and PremediaRetail Packaging
January 19, 2020

The Smartshoring™ Approach to Creative Production

Capitalising on lower cost resources overseas for creative production is not a new trend and one of the key reasons why having an offshore partner has become standard practice for…
Shelley Harrison
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Advertising ProductionArtworkDigital ProductionHome pagePackaging and Premedia
October 8, 2019

Amnet to Sponsor Creative Operations London 2020

We are delighted to be sponsoring Creative Operations London 2020. The leading event for Brands, In-house Agencies and Activation Agencies delivering multi-channel campaigns, globally. As Amnet’s Creative Production division continues…
Shelley Harrison
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Home pageUncategorized
September 17, 2019

The Rise of Augmented Reality

The last eighteen months have seen a rapid increase in the application of augmented reality technologies with the industry expected to see a market value of $85 billion by 2025…
Shelley Harrison
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ArtworkGeneralPackaging and PremediaRetail Packaging
July 10, 2019

Personalisation and Retail Point of Sale

The retail sector is an industry that has seen more disruption than most in recent times. Though the struggles of brick-and-mortar retailers have cast doubt on the importance of traditional point…
Shelley Harrison
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ArtworkDigital ProductionPackaging and PremediaRetail Packaging
June 4, 2019

Adapting packaging design for the digital age

The next three years will see continued growth in online retail sales, climbing from 14% per year to over 25% a year (Forrester Research). As e-commerce continues to grow in…
Shelley Harrison
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General
May 21, 2019

Effective Global Content Management

Effective content management is a critical component of any Brand’s Marketing supply chain, that will enhance customer experience, drive out costs and uplift revenue. An effective global content management service…
Shelley Harrison
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Advertising ProductionHome page
May 3, 2019

The Art of Retouching. A Growing Demand

Retouching is an established advertising service, but both the skills required and demand for quality retouching are still increasing. In today’s attention economy, retouching is an essential part of a…
Shelley Harrison
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3D Modelling and RenderingArtworkPackaging and Premedia
March 14, 2019

Increase in Demand for Luxury Packaging

Creating packaging that stands out, influences the purchase journey and illustrates quality is the starting point  for  packaging design for luxury brands. The latest survey data from API shows that…
Shelley Harrison
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Advertising ProductionArtworkDigital ProductionMarketing Data ServicesPackaging and PremediaUncategorized
February 12, 2019

What To Expect From An In-House Agency

The past ten years have seen considerable growth of the in-house agency: In 2008, 42% of Brands had some form of in-house agency compared to 64% today Whilst in 2013,…
Shelley Harrison
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Home pageMarketing Data Services
January 2, 2019

The Growing Importance of Social Listening

Marketers often get caught in the trap of limiting their social media data analysis to raw numbers: with the number of likes, retweets and comments the most common forms of…
Shelley Harrison
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3D Modelling and RenderingRetail Packaging
December 15, 2018

CGI for Packaging

The magic of Computer-Generated Imagery (CGI) is best known as a process used extensively in big screen films but has become an increasingly important tool in mainstream marketing especially for…
Shelley Harrison
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Retail Packaging
December 1, 2018

Digital Signage for Retail

In today’s connected world, fusing digital and physical shopping to create a cohesive multichannel experience is essential. Digital signage allows marketers to develop attractive content to catch attention, push sales,…
Shelley Harrison
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Advertising ProductionDigital Production
November 14, 2018

Advertising spend: digital close to 50% of total spend

Global media advertising spend is expected to have risen by 7.4% to $629 billion in 2018 (eMarketer). Whilst various reports, studies and forecasts cite digital as the primary driver of…
Shelley Harrison
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Digital Production
November 4, 2018

Dynamic Creative Optimisation for Digital Banners

Unsurprisingly, digital spend continues to go from strength to strength. Display ads now account for 52% of all digital spend in the US according to eMarketer. How we view, create…
Shelley Harrison
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Packaging and Premedia
October 17, 2018

Using data to enable packaging innovation

If there’s one key takeaway from recent years, it’s that utilising data effectively is at the core of any successful business. The application of data in the packaging world is…
Shelley Harrison
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Retail Packaging
October 17, 2018

The influence of packaging on the decision to buy

For marketers and brand owners, it is essential to understand how and why people choose one product or brand over another, with packaging often playing a critical role in influencing…
Shelley Harrison
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Retail Packaging
September 10, 2018

A Major Overhaul to Food Packaging Standards & FDA Nutritional Labels

In recent years we have seen many initiatives introduced to combat the growing problem of unhealthy diets and obesity. However, it has been over 20 years since the nutritional labels…
Shelley Harrison
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Uncategorized
August 29, 2018

What it means to be a challenger brand

In recent years, the term challenger brand has become more visible, as start-up costs lessen and the expectation economy takes hold. Challenger brands look to turn their industry upside down…
Shelley Harrison
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Advertising Production
August 21, 2018

Digital advertising trends to take us into 2019

Digital advertising shows no sign of slowing, with global digital ad spend ($209 billion) beating TV for the first time in 2017. In the first half of 2018, digital advertising…
Shelley Harrison
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Packaging and Premedia
August 9, 2018

Packaging and Accessibility: A growing phenomenon

Accessible packaging is a growing phenomenon; creating and ensuring equal opportunity within the context of content delivery. Accessible packaging is now governed by federal and international regulations. Amnet is at…
Shelley Harrison
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General
July 28, 2018

A defined company culture and strong value system are critical to drive success

“If employees know what their company stands for, then they are much more likely to make decisions that will support those standards. They are also more likely to feel as…
Shelley Harrison
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Retail Packaging
July 21, 2018

Growth forecasts for the global packaging sector

The global packaging sector is going through a period of transition with shifts toward: more personalised packaging a keen focus on sustainability a greater emphasis being placed on certain market…
Shelley Harrison
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Retail Packaging
July 6, 2018

The Impact of POS and POP on Impulse Purchases

It is a common misconception that the marketing job is done once the customer sets foot in store. Thinking in this way can cost you sales, lower conversion rates and…
Shelley Harrison
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Digital Production
June 28, 2018

Why Digital Banners should be a critical part of your Ad Spend

Digital banners, since their introduction way back in October 1994, have revolutionised the advertising industry. Not only have digital banners been effective in targeting customers, they also served as the…
Shelley Harrison
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Retail Packaging
June 20, 2018

How Packaging Is Influencing the Food Industry

The influence of packaging on the food industry is evolving faster than ever before; both industries are experiencing a wide range of changes, driven by consumer needs, socio-economic conditions and…
Shelley Harrison
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Packaging and Premedia
June 12, 2018

How close are we to personalised packaging?

Personalisation is an ever-increasing phenomenon, further revolutionising the customer experience across a whole host of channels and sectors......
Shelley Harrison
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