News Archive

Smartshoring from AmnetAdvertising ProductionArtworkDigital ProductionGeneralHome pagePackaging and PremediaRetail Packaging
March 25, 2020

In today’s current climate and as the world goes through unprecedented change, partnerships are more important than ever

We Are Amnet has been built on a foundation of strong, mutually beneficial partnerships. As we prepare for the months ahead, we’d like all our partners to know that We…
Shelley Harrison
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GeneralHome pageMarketing Data Services
February 27, 2020

Digital Asset Management – what is it and how does it deliver value for your in-house team?

Many businesses are regularly faced with managing a mountain of content in order to make it more accessible and easier to re-use or re-purpose across channels. However, the lack of…
Shelley Harrison
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Advertising ProductionArtworkDigital ProductionHome pagePackaging and PremediaRetail Packaging
January 19, 2020

The Smartshoring™ Approach to Creative Production

Capitalising on lower cost resources overseas for creative production is not a new trend and one of the key reasons why having an offshore partner has become standard practice for…
Shelley Harrison
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Advertising ProductionArtworkDigital ProductionHome pagePackaging and Premedia
October 8, 2019

Amnet to Sponsor Creative Operations London 2020

We are delighted to be sponsoring Creative Operations London 2020. The leading event for Brands, In-house Agencies and Activation Agencies delivering multi-channel campaigns, globally. As Amnet’s Creative Production division continues…
Shelley Harrison
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Home pageUncategorized
September 17, 2019

The Rise of Augmented Reality

The last eighteen months have seen a rapid increase in the application of augmented reality technologies with the industry expected to see a market value of $85 billion by 2025…
Shelley Harrison
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ArtworkGeneralPackaging and PremediaRetail Packaging
July 10, 2019

Personalisation and Retail Point of Sale

The retail sector is an industry that has seen more disruption than most in recent times. Though the struggles of brick-and-mortar retailers have cast doubt on the importance of traditional point…
Shelley Harrison
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ArtworkDigital ProductionPackaging and PremediaRetail Packaging
June 4, 2019

Adapting packaging design for the digital age

The next three years will see continued growth in online retail sales, climbing from 14% per year to over 25% a year (Forrester Research). As e-commerce continues to grow in…
Shelley Harrison
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General
May 21, 2019

Effective Global Content Management

Effective content management is a critical component of any Brand’s Marketing supply chain, that will enhance customer experience, drive out costs and uplift revenue. An effective global content management service…
Shelley Harrison
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Advertising ProductionHome page
May 3, 2019

The Art of Retouching. A Growing Demand

Retouching is an established advertising service, but both the skills required and demand for quality retouching are still increasing. In today’s attention economy, retouching is an essential part of a…
Shelley Harrison
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3D Modelling and RenderingArtworkPackaging and Premedia
March 14, 2019

Increase in Demand for Luxury Packaging

Creating packaging that stands out, influences the purchase journey and illustrates quality is the starting point  for  packaging design for luxury brands. The latest survey data from API shows that…
Shelley Harrison
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Advertising ProductionArtworkDigital ProductionMarketing Data ServicesPackaging and PremediaUncategorized
February 12, 2019

What To Expect From An In-House Agency

The past ten years have seen considerable growth of the in-house agency: In 2008, 42% of Brands had some form of in-house agency compared to 64% today Whilst in 2013,…
Shelley Harrison
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Home pageMarketing Data Services
January 2, 2019

The Growing Importance of Social Listening

Marketers often get caught in the trap of limiting their social media data analysis to raw numbers: with the number of likes, retweets and comments the most common forms of…
Shelley Harrison
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3D Modelling and RenderingRetail Packaging
December 15, 2018

CGI for Packaging

The magic of Computer-Generated Imagery (CGI) is best known as a process used extensively in big screen films but has become an increasingly important tool in mainstream marketing especially for…
Shelley Harrison
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Retail Packaging
December 1, 2018

Digital Signage for Retail

In today’s connected world, fusing digital and physical shopping to create a cohesive multichannel experience is essential. Digital signage allows marketers to develop attractive content to catch attention, push sales,…
Shelley Harrison
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Advertising ProductionDigital Production
November 14, 2018

Advertising spend: digital close to 50% of total spend

Global media advertising spend is expected to have risen by 7.4% to $629 billion in 2018 (eMarketer). Whilst various reports, studies and forecasts cite digital as the primary driver of…
Shelley Harrison
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Digital Production
November 4, 2018

Dynamic Creative Optimisation for Digital Banners

Unsurprisingly, digital spend continues to go from strength to strength. Display ads now account for 52% of all digital spend in the US according to eMarketer. How we view, create…
Shelley Harrison
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Packaging and Premedia
October 17, 2018

Using data to enable packaging innovation

If there’s one key takeaway from recent years, it’s that utilising data effectively is at the core of any successful business. The application of data in the packaging world is…
Shelley Harrison
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Retail Packaging
October 17, 2018

The influence of packaging on the decision to buy

For marketers and brand owners, it is essential to understand how and why people choose one product or brand over another, with packaging often playing a critical role in influencing…
Shelley Harrison
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Retail Packaging
September 10, 2018

A Major Overhaul to Food Packaging Standards & FDA Nutritional Labels

In recent years we have seen many initiatives introduced to combat the growing problem of unhealthy diets and obesity. However, it has been over 20 years since the nutritional labels…
Shelley Harrison
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Uncategorized
August 29, 2018

What it means to be a challenger brand

In recent years, the term challenger brand has become more visible, as start-up costs lessen and the expectation economy takes hold. Challenger brands look to turn their industry upside down…
Shelley Harrison
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Advertising Production
August 21, 2018

Digital advertising trends to take us into 2019

Digital advertising shows no sign of slowing, with global digital ad spend ($209 billion) beating TV for the first time in 2017. In the first half of 2018, digital advertising…
Shelley Harrison
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Packaging and Premedia
August 9, 2018

Packaging and Accessibility: A growing phenomenon

Accessible packaging is a growing phenomenon; creating and ensuring equal opportunity within the context of content delivery. Accessible packaging is now governed by federal and international regulations. Amnet is at…
Shelley Harrison
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General
July 28, 2018

A defined company culture and strong value system are critical to drive success

“If employees know what their company stands for, then they are much more likely to make decisions that will support those standards. They are also more likely to feel as…
Shelley Harrison
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Retail Packaging
July 21, 2018

Growth forecasts for the global packaging sector

The global packaging sector is going through a period of transition with shifts toward: more personalised packaging a keen focus on sustainability a greater emphasis being placed on certain market…
Shelley Harrison
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Retail Packaging
July 6, 2018

The Impact of POS and POP on Impulse Purchases

It is a common misconception that the marketing job is done once the customer sets foot in store. Thinking in this way can cost you sales, lower conversion rates and…
Shelley Harrison
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Digital Production
June 28, 2018

Why Digital Banners should be a critical part of your Ad Spend

Digital banners, since their introduction way back in October 1994, have revolutionised the advertising industry. Not only have digital banners been effective in targeting customers, they also served as the…
Shelley Harrison
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Retail Packaging
June 20, 2018

How Packaging Is Influencing the Food Industry

The influence of packaging on the food industry is evolving faster than ever before; both industries are experiencing a wide range of changes, driven by consumer needs, socio-economic conditions and…
Shelley Harrison
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Packaging and Premedia
June 12, 2018

How close are we to personalised packaging?

Personalisation is an ever-increasing phenomenon, further revolutionising the customer experience across a whole host of channels and sectors......
Shelley Harrison
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3D Modelling and Rendering
April 23, 2018

Impact of 3D printing on the packaging supply chain

3D printing, a sub-set of additive manufacturing, refers to the process of making three-dimensional solid objects from a...
Shelley Harrison
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Packaging and Premedia
March 27, 2018

Sustainable Drinks Packaging. The Facts

Sustainable drinks packaging is an issue that has been at the forefront of the headlines over the past few weeks..
Shelley Harrison
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Artwork
February 28, 2018

Packaging Design and Artwork Trends for 2018

Personalisation The value of personalisation is often underestimated in packaging. Personalised packaging is a great way to..
Shelley Harrison
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General
February 15, 2018

Unravelling the confusion…

Too often there appears to be a confusion between what ‘outsourcing’ and ‘offshoring’ are. We hear the question ‘it’s the same thing isn’t it?’ – NO IT’S NOT!...
Shelley Harrison
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General
December 21, 2017

Welcome to our new home

Welcome to our new microsite for our packaging and point of sale team. This is a reflection of our ongoing development as a specialist pre-media partner to both brand owners…
Shelley Harrison
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General
February 15, 2018

‘Is plastic fantastic…?’

The UK recycling industry is facing a disaster in the wake of China placing a ban on the import of all plastics wastes. There have been many views and opinion…
Shelley Harrison
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General
December 21, 2017

‘Brexit Smexit!’

It has been a fantastic 2nd half to the year for the Amnet PPM team. Existing clients appear buoyant, so much so they have given us more work and
Shelley Harrison
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General
December 21, 2017

The Impact of Augmented Reality on Smart Packaging

The role of augmented reality (AR) is set to deliver significant levels of transformation in the packaging retail sector in 2018 and beyond.
Shelley Harrison
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General
November 20, 2017

Only the smartest will succeed

It’s a brave new world that requires a new way of thinking. Market perception of the traditional outsource and offshore models differs, as does the experiences of companies that have…
Shelley Harrison
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General
November 20, 2017

Beauty is in the eye of the beholder…and of our clients!

In the past 24 months the health and beauty sector has been a busy space for Amnet, and none more so than in the last 6 months where we have…
Shelley Harrison
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