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What is Smartshoring?

Smartshoring® is
a progressive,
more relevant
form of
offshoring.

Companies are under increasing pressure to deliver greater brand awareness and market performance with consistent content and effective campaign management but with a reduced budget.

The need to invest in smarter solutions and a hybrid model of in-country teams and offshore expertise has led to the creation of Smartshoring® . Brands and agencies benefit from the commercial value, flexible resource, speed to market, as well as clear and concise communication, combined with unparalleled quality.

Smartshoring is a strategic imperative.

“Smartshoring, can deliver large scale adaptive consistency for greater brand equity. An in-house team, with a dedicated offshore team are perfect for adaptation and edits”.

Ezio Saponari, Creative & Production Lead
Global Consumer Brand

The Four Steps to Smartshoring

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Select the
Right Project

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Process & Brand
Immersion

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Define
Success

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The Next
Steps

2025 Benchmark Report for content production
60 second summary of 2025 Benchmark Report for content production
2025 Benchmark Report for offshore content Production and Automation | We are Ament | TKM Consultant

Understanding the Market

The 2025 Global Benchmark Report for Content Production provides the latest, data-driven insights into the evolving landscape of in-house, offshore, and automated content production.

The report explores how brands are structuring their production models for scale and efficiency, including key trends in Smartshoring®, cost savings, automation, and the balance between in-house and offshore execution.

Download your free copy below to gain exclusive insights into the future of content production.

Next Steps...

Stay Smart,
build Smartshoring into your business.

Want to know more about how Smartshoring® can work for your business? Get in touch today and see how we can help you to stay competitive, increase profits, accelerate growth, as well as pilot with us for a specific project.