As international advertising is becoming more important to brands through the globalisation of markets, this is driving companies to rethink their localisation strategy. However, with demand for relevant content increasing…
Fresh content, the fuel for any online marketing strategy. Whether you want to drive traffic to your website, social media or convert more leads, you’ll want all of your campaigns…
83% of digital purchase decisions are influenced by product images (eMarketer.com). Being able to touch and feel a product is important to many consumers, but it is not an option…
The packaging industry is ever-changing as it responds to evolving environmental factors, social change and consumer habits. Coupled with new technologies and continuing pressures from regulatory and government bodies, trying…
The rise of organisations adopting video production into their digital marketing strategy has rapidly increased, with advertising on-line video spend in the US and UK combined now over $100B (Zenith). With…
The magic of Computer-Generated Imagery (CGI) is best known as a process used extensively in big screen films but has become an increasingly important tool in mainstream marketing especially for…
In recent years we have seen many initiatives introduced to combat the growing problem of unhealthy diets and obesity. However, it has been over 20 years since the nutritional labels…
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