Video production is as much a functional activity as it is creative and every agency will have a different approach when creating a video. It is important to evaluate several companies when selecting an agency to assist with your project to ensure that you choose the right agency for your requirements.

When preparing to listen to a pitch be prepared so that you can make an informed decision. You may wish to take the following into consideration:

Select a Clear Goal

Clearly define your goals. The more you are sure about what you want, the better the results will be.


Set a Defined Budget

Your budget plays an important part in defining the final product. It will save a lot of time for both you and the production agency if you are clear about what you wish to spend your budget on and the total figure.


Know the Purpose

What is the purpose of the video? Is it to educate the audience and promote a product? For example, do you wish to motivate employees and stakeholders? Is the video to entertain?


Define Quantifiable Standards

Define how you will measure the success of the project.  Do you want the audience to feel something after watching it or do you want them to take action?


Conduct Proper Research

Go online, ask your friends and business colleagues, check the social media for trends, and listen to multiple pitches before you decide which agency you want to pick for your project.


Choose the Best

When you listen to a pitch by a creative production agency ensure that they are asking the right questions. Have they done their homework and are they really interested in your project? Is the team involved able to listen and communicate? Importantly, do they have trusted recommendations and an impressive portfolio?


At We Are Amnet, we offer all of the above and have the right kind of talent to ensure that your project is a success.

Shelley Harrison

Author Shelley Harrison

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