Challenge
To revamp a disorganised freelance in-house packaging art/mechanical effort for Erno Laszlo’s 1400 SKUs of primary, secondary and gift combo packages into a streamlined, organised and dedicated team.
Eliminate “bounce back” files from printers, i.e., material set up incorrectly requiring revision and causing delay.
Decrease the number of rounds before approvals by improving operator knowledge of brand guidelines.
