It’s no surprise that the adoption of multichannel shopping behavior by consumers has risen during the pandemic. In both the US and Europe there was rapid adoption and growth in…
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The huge change in consumer shopping habits over the past 12 weeks, has unquestionably accelerated the Direct to Consumers (D2C) investment strategies for many of the world’s consumer brands. For…
We live in a digitally smart world, with many companies investing in their digital first strategies and looking for their business apps to generate engagement, commercial traction and loyalty with…
