The content production industry is at a pivotal moment. AI, automation, and offshore models are no longer experimental—they are essential strategies shaping the future of creative operations.
The 2025 Global Benchmark Report for Content Production, published by TKM Consultants and proudly sponsored by We Are Amnet, delivers unparalleled insights into these shifts, backed by real-world data and expert perspectives.
According to Emily Foster, Director at IHAF, “25% of in-house agencies are now using generative AI, a staggering increase from just 4% last year. This isn’t a trend—it’s a transformation. AI is reshaping content workflows and setting new efficiency benchmarks.“
A Data-driven roadmap for content production leaders
This report goes beyond surface-level trends. It offers a detailed, data-backed analysis of how brands, agencies, and in-house teams are optimizing their content production strategies. Every insight is built on industry research, in-depth interviews, and cross-sector benchmarking.
Automation: The New Standard for Efficiency
Automation has evolved from a competitive advantage to an operational necessity. The report reveals that automation has driven turnaround time reductions of up to 90%, allowing teams to scale content production at unprecedented speeds.
James Mathers, Head of Operations at Three’s In-House Agency, reinforces this shift: “The speed at which brands must produce content today is relentless. Automation isn’t just streamlining workflows—it’s ensuring we meet demand without compromising quality.“
AI: More Than a Tool, a Business Imperative
AI is not replacing creativity—it’s enhancing it. Yet, 50% of companies still lack a defined AI strategy for content production, leaving them vulnerable to inefficiencies and falling behind competitors who have embraced AI-driven optimization, personalization, and predictive analytics.
Gareth Chilton, Founder of ManMachine, underscores the urgency: “Businesses that delay AI integration will struggle to compete. AI is no longer a futuristic concept—it’s already here, driving content strategies at scale.“
Offshore Production: Cost-Efficiency Without Compromising Quality
The report finds that 40-60% savings are being realized through offshore production, particularly in content adaptation, video post-production, and localization.
Alberto Erazo, VP, Creative Director at Popular Bank, explains why his organization has embraced offshore models: “Offshoring isn’t just about cost savings—it’s about efficiency. Our in-house team remains focused on high-impact creative work, while offshore partners manage production at scale with precision and speed.”
In-House Agencies: The Shift to Strategic Leadership
In-house teams are no longer just execution hubs. The data shows that 60% of production budgets are now managed in-house, as organizations seek more control over their content ecosystems.
Emma Sexton, Founder of Inside Out® Community, highlights the evolution: “In-house teams are moving beyond execution—they are becoming strategic partners. The challenge now is integrating automation and AI without losing creative integrity.”
What this means for industry leaders
The 2025 Global Benchmark Report for Content Production confirms one thing: businesses that do not prioritize AI, automation, and offshore efficiencies will struggle to stay relevant. The industry is no longer testing these models—they are already driving tangible results.
Leeanne Brierley, Operations Director at Ashfield MedComms, puts it plainly: “The question isn’t whether to adopt AI or automation—it’s how fast you can implement them before your competitors leave you behind.“
Download the full report!
This year’s findings confirm that the content production industry is undergoing a major transformation. Whether you’re looking to streamline your processes, explore offshore opportunities, or integrate AI, the insights from The 2025 Global Benchmark Report for Content Production will help you stay ahead of the curve.
Download the Report Now and future-proof your content production strategy today!
