We talk to Ruby our Senior Account Manager and learn about what her job involves, what she enjoys and finds challenging within her role as well as finding out some…
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It is common knowledge that using an offshore provider can save you money, but existing benchmark data on the cost savings to expect and other statistics around offshoring is scarce.…
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The offshoring landscape has rapidly developed over the last 10 years; however some common misconceptions are still circulating. In this article we address some of the key misconceptions about offshoring…
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Amnet today announced that Melvin Deepak, formerly Born Group’s Divisional Head of Content and Media Production, has been appointed Vice President for Global Creative Production Services (CPS). Melvin brings over…
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How Visuals Influence Online Purchasing Decisions 83% of digital purchase decisions are influenced by product images (eMarketer.com). Being able to touch and feel a product is important to many consumers,…
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The pandemic has enormously altered how consumers go about their everyday lives and many companies are naturally responding with a surge in investment around their digital communications. The downtime, shaped…
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Capitalising on lower cost resources overseas for creative production is not a new trend and one of the key reasons why having an offshore partner has become standard practice for…
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Retouching is an established advertising service, but both the skills required and demand for quality retouching are still increasing. In today’s attention economy, retouching is an essential part of a…
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Creating packaging that stands out, influences the purchase journey and illustrates quality is the starting point for packaging design for luxury brands. The latest survey data from API shows that…
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The magic of Computer-Generated Imagery (CGI) is best known as a process used extensively in big screen films but has become an increasingly important tool in mainstream marketing especially for…
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