Introduction In today’s rapidly evolving world, digital transformation has become a cornerstone for every industry, and the pharmaceutical sector is no exception. This sweeping change touches every facet of the…
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In the ever-evolving world of the pharma industry, staying ahead of the curve requires a perfect blend of innovation and understanding customer needs. One strategy leading the charge is Closed…
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Traditional marketing techniques, when applied to the pharmaceutical industry, can become very unpredictable. Pharma marketers have relied on traditional marketing strategies for years, which inadvertently prioritizes one-sided interactions with healthcare…
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Did you know that a single misstep in content compliance can cost pharma companies billions? Whether it's a rogue tweet, a misplaced logo on packaging, or a miscommunication in clinical…
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In today's fast-paced digital world, creating, managing, and distributing information quickly and effectively is paramount. Marketing teams are always searching for strategies that can help them operate more efficiently, and…
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The pharmaceutical industry is a vast and competitive marketplace with cutting-edge innovations and life-saving advancements. Standing out in this bustling arena requires more than groundbreaking solutions—it necessitates a robust, well-strategized,…
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With marketing budgets for 2022 having recovered from the disaster of 2021, but not to pre-pandemic levels, there was hope for continuing improvement in industry sentiment this year. However, with…
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Earlier this month, some of We Are Amnet's team from The Americas attended the In-House Agency Forum's 2022 Conference & Awards conference in Boston. This event provides IHAF members and…
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Healthcare marketing is a unique sector, and one that Forbes describes as having "unique challenges" that are “unlike any other industry”. Healthcare organizations or digital marketing agencies must balance patient…
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Set in the beautiful Liberty State Park with the Statue of Liberty and Manhattan skyline as a backdrop, the Pharma PR and Communications Summit 2022 took place in July and…
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