It is common knowledge that using an offshore provider can save you money, but existing benchmark data on the cost savings to expect and other statistics around offshoring is scarce.…
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We are delighted to announce we are sponsoring the US agency focused event Mirren Live which takes place on 19/20th May. It’s a two-day event featuring an exciting schedule of…
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How leading brands are reshaping their creative operations to keep up with demand The demand for content has skyrocketed and keeping up can be a huge challenge for brands. Coupled…
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No, this isn’t an article for Tinder. It is, however, important to think about whether you’d swipe right on a relationship with your creative or production colleagues. How much time…
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As international advertising is becoming more important to brands through the globalisation of markets, this is driving companies to rethink their localisation strategy. However, with demand for relevant content increasing…
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Fresh content, the fuel for any online marketing strategy. Whether you want to drive traffic to your website, social media or convert more leads, you’ll want all of your campaigns…
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How are leading brands reshaping their marketing models to keep up with demand? With the ever-increasing demand for content coupled with a greater focus on cost efficiency, many brands are…
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How Visuals Influence Online Purchasing Decisions 83% of digital purchase decisions are influenced by product images (eMarketer.com). Being able to touch and feel a product is important to many consumers,…
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The pandemic has enormously altered how consumers go about their everyday lives and many companies are naturally responding with a surge in investment around their digital communications. The downtime, shaped…
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The packaging industry is ever-changing as it responds to evolving environmental factors, social change and consumer habits. Coupled with new technologies and continuing pressures from regulatory and government bodies, trying…
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