The magic of Computer-Generated Imagery (CGI) is best known as a process used extensively in big screen films but has become an increasingly important tool in mainstream marketing especially for…
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In the dynamic realm of modern retail, where the convergence of physical and digital experiences is paramount, digital signage emerges as a transformative force, reshaping how brands engage with customers.…
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Global media advertising spend is expected to have risen by 7.4% to $629 billion in 2018 (eMarketer). Whilst various reports, studies and forecasts cite digital as the primary driver of…
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Unsurprisingly, digital spend continues to go from strength to strength. Display ads now account for 52% of all digital spend in the US according to eMarketer. How we view, create…
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If there’s one key takeaway from recent years, it’s that utilising data effectively is at the core of any successful business. The application of data in the packaging world is…
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The Influence of Packaging on Purchase Decisions For marketers and brand owners, it is essential to understand how and why people choose one product or brand over another, with packaging…
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In recent years we have seen many initiatives introduced to combat the growing problem of unhealthy diets and obesity. However, it has been over 20 years since the nutritional labels…
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In recent years, the term challenger brand has become more visible, as start-up costs lessen and the expectation economy takes hold. Challenger brands look to turn their industry upside down…
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Digital advertising shows no sign of slowing, with global digital ad spend ($209 billion) beating TV for the first time in 2017. In the first half of 2018, digital advertising…
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Accessible packaging is a growing phenomenon; creating and ensuring equal opportunity within the context of content delivery. Accessible packaging is now governed by federal and international regulations. Amnet is at…
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