How are leading brands reshaping their marketing models to keep up with demand? With the ever-increasing demand for content coupled with a greater focus on cost efficiency, many brands are…
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Lockdown boredom. The single biggest reason TikTok, the Chinese video-sharing social network, has rocketed to success. TikTok also released their tested and stable version in March 2020. The exact month…
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Amnet today announced that Melvin Deepak, formerly Born Group’s Divisional Head of Content and Media Production, has been appointed Vice President for Global Creative Production Services (CPS). Melvin brings over…
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How Visuals Influence Online Purchasing Decisions 83% of digital purchase decisions are influenced by product images (eMarketer.com). Being able to touch and feel a product is important to many consumers,…
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The pandemic has enormously altered how consumers go about their everyday lives and many companies are naturally responding with a surge in investment around their digital communications. The downtime, shaped…
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The packaging industry is ever-changing as it responds to evolving environmental factors, social change and consumer habits. Coupled with new technologies and continuing pressures from regulatory and government bodies, trying…
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We live in a digitally smart world, with many companies investing in their digital first strategies and looking for their business apps to generate engagement, commercial traction and loyalty with…
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As of January 2020, there were over 4.5 billion global internet users (internetworldstats.com). As the primary resource for connecting the world, whether it be for research, education, retail, entertainment, social…
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Greetings! I hope you are well, staying healthy as is your family, loved ones, and your colleagues! We have been doing fine, as a team and as a company! The…
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I hope you’ve had a good weekend and an even better week so far! This weekend for me was full of reading. I read new content, revisited books earlier read and…
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